W2C Partners
For cooking channels with Shorts

Welcome, W2C partners.Your clips become real recipes.

W2C (Watch2Cook) turns your short cooking videos into structured, searchable recipes — ingredients, steps and all. You sign once, connect your channel, and stay in control of every recipe that goes out under your name.

No fees. You keep your channel, your content and your credit.

Overhead view of fresh ingredients arranged around a phone showing a short cooking clip

How partnering works

Four steps, roughly ten minutes for your first batch of recipes.

  1. 1

    Sign the agreement

    One page, plain language. You keep ownership of your clips and can pull out any time.

  2. 2

    Connect your channel

    Paste your channel link. We pull your short clips and read each description.

  3. 3

    Edit your recipes

    Titles, ingredients and steps are drafted for you. Fix, trim, exclude — then submit.

  4. 4

    Watch the dashboard

    See what's in review, what's approved and what needs changes, with clip performance.

Ready to license your clips?

Create your partner account, sign the agreement and import your first clips today.

Become a partner